SPEECH INFLUENCE AS A RESULT OF COMMUNICATIVE INTERACTION IN PUBLIC BUSINESS DISCOURSE
The article presents the theoretical foundations of speech and communication activities of a public servant. The urgency of the article problem is determined by the need for the public servant to master the basic concepts and categories of speech influence on the opponent in the process of communicative interaction to achieve the goal in public business discourse. It is investigated that the success and effectiveness of speech-communicative influence is determined not only by the appropriate cultural, educational and professional level public of servant, but also by his perfect language level, knowledge of verbal and nonverbal (paralingual) means of communication.
Since speech influence is the result of communicative interaction of public servant in business discourse (public speech communication, discussion, debate, controversy etc.), his communicative competence involves mastering the mechanisms and factors of speech influence: you must learn to use your speech to interest the recipient, to incline him to your side, to take part in a conversation in a narrow circle and to be able to speak effectively in front of a large audience. The most powerful, influential factors are the system of natural language, namely speech influence is carried out by units of different language levels with its evaluative and expressive coloring, as well as paraverbal (nonverbal means), its congruence (compatibility) with verbal means.
An important mechanism of speech-communicative influence is the ability of communication participants to analyze communication, evaluate its participants, see the true intentions of people, determine, “read” the characters of participants with whom you communicate, take into account their communicative behavior, and thus determine their communicative passport. Adherence to the defining principles of public speech communication (complementarity or speech perfection, teleological, namely achievement of the goal), the principles of accessibility, expressiveness and intensity determines its effectiveness and, consequently, its impact.